The digital campus was launched 2021 in Germany and has more than 4.000 active students since. 

Product Development
UX/UI design by Linda Klotzbach
Software development by Christoph Geier
Content design by the team of ‘Mein Mutiger Weg’

The why

7 out of 10 young people in Germany feel left alone when it comes to early career choices.

— ‘Generation What’ study (2017)

For many young students, thinking about life after school feels overwhelming. After years in a structured environment, they suddenly face countless questions about their future path.

'Mein Mutiger Weg' is there to support them, by offering in-person workshops in schools. I joined the team to co-create a new digital platform to extend their impact and guide students through their transition with confidence.

What the Traumjob Campus offers

The platform provides 13 self-paced learning modules.

Each module consists of a series of:

🎥 Video-based learning
📄 Interactive worksheets and materials
🧑‍🏫 Live coachings

Students explore personal interests, learn to set goals, and gain insight into real-world career paths.

Interactive worksheets

A range of work materials such as worksheets are provided to accompany the learning content of the online campus.

Module-based learning

Students have the opportunity to click into individual module tiles and explore specific subject areas.

Mentor matching database

The inclusion of a network was an important part of the new campus to give the digital space a human touch.

Research

What does a digital learning platform need to offer to support students aged 16–19 in navigating career choices?

‘The time after school is a great uncertainty that everyone of us tries to suppress.’

— Philomena, student of 12th grade (2020)

Interviews

Interviews with secondary school students about:

• their future planning and wishes
• their ideas for a more valuable future guidance integrated into school education
• their usage of digital learning tools
• their current learning success in digital environments. 

Remote qualitative interviews with 15 secondary school students

Insights

Insight mapping: Career and study orientation

Students' needs in career guidance: 

• Students wanted earlier and more practical experience (e.g. internships)
  
  
• More peer exchange and real-world input from professionals
  
  
• Better integration of guidance into everyday school systems (like Moodle)

Defining success criteria

Design checklist

I translated all research findings into  a checklist which shaped the direction of product development.

Designing the Traumjob Campus

Corporate Identity & Visual Design

Information architecture

From sketches to digital wireframes

Impact and success of the Traumjob Campus

450 students were actively using the Traumjob Campus within the 1st year after launch.

(Product launch 2021)

Lukas is 1 of 450 first year users

Funding gained at 'Future of Education' Hackathon 2021

• I facilitated a remote design sprint with the product team and external participants
  
  
• We developed gamification concepts and new user flows
  
  
• Secured 2nd place and gained funding for future development by Amazon, AWS, and Stifterverband.
   

Remote workshop during hackathon

Up until today, the traumjob campus is used by more than 4000 students in Germany. 

(Jan 2025)