TIME 2020 – 2021
SKILL UX/UI Design, Agile Product Development
CLIENT Mein Mutiger Weg GbR
TEAM Christoph Geier (Developer), Alwin Pianka (Product Owner)

Traumjob Campus
– Modular learning in career guidance

The ‘Traumjob Campus’ is an online learning platform that enables teenagers aged 16 – 19 to reflect on their personality and encourages them to search for a vision of their future lives and careers.

It was launched 2021 in Germany and has reached +4000 students since. 

Product Development
UX/UI design by Linda Klotzbach
Software development by Christoph Geier
Content design by the team of ‘Mein Mutiger Weg’

Why the 'Traumjob Campus' is needed

7 out of 10 
young people in Germany feel left alone when it comes to early career choices.

— according to a study conducted by ‘Generation What’ (2017)

Reflecting on my own school experience, I often felt that there was a lack of preparation for life beyond education. Driven by a desire to address this gap, I proactively sought out initiatives and partners tackling this issue, which led me to join Mein Mutiger Weg GbR, a German start-up focused on career orientation for students.

Alongside the company's in-person workshops for students in grades 8 to 12, I have been playing a key role in developing a new digital learning platform as the team's UX/UI designer.

Why the 'Traumjob Campus' is needed

What the Traumjob Campus offers

The online campus is based on 13 modules, which offer students support in their personal and professional development.

The campus is based on 13 modules, which support students in their personal development and offer guidance in career orientation.

Each module consists of a series of videos that present in a vivid way and most importantly allow students to learn at their own pace.

The online campus offers live group session of career advice hosted by coaches of Mein Mutiger Weg.

In this section, students get access to the weekly live coaching sessions as well as a library with recordings of previous sessions and additional material that has been introduced.

Students can find mentors to talk about the career path they are interested in.

‘Mentor matching’ is a database of specialists offering their mentoring skills. This allows young people to search for professionals or students who have a current career path that interests them.

How the Traumjob Campus emerged

It all started with 2 research questions

Which criteria must digital learning platforms fulfill to best support the learning processes of students aged 16–19?

During the two-month research phase, it was of particular interest to investigate the success factors of a digitally supported learning process for young people in their final years of high school.

How can career and study guidance content be designed digitally so that students can easily engage with these resources?

In addition to the aspect of digital learning, both primary and secondary research attempted to uncover success factors for comprehensive and, above all, actionable career guidance at the secondary level.

Research: Interviewing students

»The time after school is a great uncertainty that everyone of us tries to suppress.«

— Philomena, student of 12th grade (2020)

Statements like this are the result of two rounds of in-depth interviews with 15 secondary school students of different ages.

Firstly, I spoke to them about their future planning, their wishes, and ideas for a more valuable future guidance integrated into regular school life. In the second round, I focused on their usage of digital learning tools and their current learning success in digital environments.

Remote qualitative interviews with secondary school students

Research: Unwrapping interviews

Insights: Career and study orientation

Students' wishes in career guidance in their school environment: 

• More practical and professional experience
  (more internships desired, preferably earlier)
  
  
• Greater awareness of the official career guidance process (for example through a project week or a separate subject)
  
  
• More opportunities to exchange ideas with fellow students about this topic
  
  
• More encouragement and anxiety reduction by teachers and parents
  
  
• Better integration of the career guidance process into existing digital applications (such as Moodle)
  
  
• Exchange with people with professional experience (ie. with trainees/students/employees)

Insights: Digital tools in learning processes

Students' wishes and ideas about digital school lessons:

• Students primarily see a need for further training for teachers, as the students themselves often have more knowledge about the use of digital media
  
  
• Schools are already equipped with sufficient technical hardware in many areas, but students criticise the lack of use and integration into lessons
  
  
• Students would like to see different learning formats integrated into lessons to make them more vivid (audio, video, text, graphics)
  
  
• Students would like the learning and communication platforms to be better adapted to their school and the individual needs of their peers

Defining design principles 

Success criteria for a career orientation learning platform

Based on the findings from the primary research interviews, I drew up a checklist with various success factors for a future digital learning platform for career guidance. With this checklist as a reference basis, I entered the design phase of the learning platform.

Designing the Traumjob Campus

Development of a corporate identity 

The development process started with redesigning the current ‘Traumjob Campus’ of 2020. The first step was to clearly define the visual elements of the brand. Derived from the existing logo and marketing materials, I developed a custom color scheme and a new sign language for the campus. 

Information architecture

This is a visualisation of all content parts of the ‘Traumjob Campus’. It served as the basis for the entire team to get an overview and, above all, to restructure the content so that it is easily accessible to the students.

From paper prototypes to digital wireframes

Starting off with hand-drwan sketches, I created the structure of the individual areas of the ‘Traumjob Campus’. Based on these sketches, the first digital wireframes were created in Figma, which contained content blocks for further subpages.

Features of the Traumjob Campus

Developing work materials

A range of work materials such as worksheets are provided to accompany the learning content of the online campus.

Enable module-based learning

Students have the opportunity to click into individual module tiles and explore specific subject areas.

Establishing a network

The inclusion of a network was an important part of the new campus to give the digital space a human touch.

Impact and success of the Traumjob Campus

450 students were actively using the Traumjob Campus within the first year after launching and is now, as of 2025, utilised by more than 4000 students nationwide. 

— Launch in 2021

After the launch, 450 students across Germany were given access to the campus. Following their participation in one of the seminars at the school, they started using the modules for their personal development either individually or in tandem with their classmates.

Moreover, the new offer of better individually tailored coaching reached a significantly larger number of participants in the live online sessions. 

Accessibility iteration of the Traumjob Campus in 2022 

Due to the growing number of new students joining the online campus, we have learned a lot about students' need for improved usability. Based on a new series of user interviews and testing, we brought the campus to the next level:

• Renewed navigation side bar
• New feature for categorisation and tagging of videos
• Improved accessibility of worksheet feature
• Modern and more engaging visual appearance

User testing of improved worksheet feature, Feb 2022

Funding gained at Hackathon by ‘Digital engagiert’ – an initiative by Amazon, AWS, and Stifterverband.  

By participating in the 'Future of Education' hackathon organised by N3XTCODER, I guided the MMW product team and external participants through our online workshop to develop new user flows and features for the campus. During the 48-hour design sprint, we developed innovative gamification elements that helped us secure 2nd place in the hackathon and paved the way for funding.